The Role of Identification in Consumers' Evaluations of Brand Extensions

por Marin, Longinos, Ruiz De Maya, Salvador, Rubio, Alicia
Publicado 2018

I Will Do It If I Enjoy It! The Moderating Effect of Seeking Sensory Pleasure When Exposed to Participatory CSR Campaigns

por Ruiz de Maya, Salvador, Lardín-Zambudio, Rafaela, López-López, Inés
Publicado 2016

Parental Attitudes to Childhood Overweight: The Multiple Paths through Healthy Eating, Screen Use, and Sleeping Time

por Giménez Garcia-Conde, Miguel, Marin, Longinos, Ruiz de Maya, Salvador, Cuestas, Pedro J.
Publicado 2020

The economics of the UN Sustainable Development Goals: does sustainability make financial sense?

por Filho, Walter Leal, Dinis, Maria Alzira Pimenta, Ruiz-de-Maya, Salvador, Doni, Federica, Eustachio, João Henrique, Swart, Julia, Paço, Arminda
Publicado 2022