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OCoLC |
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|a (Sirsi) i9786074816334
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|a PUCPR
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|a 9786074816334
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|a HF5415.15
|b H63 2012
|
| 100 |
1 |
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|a Hoffman, K. Douglas.
|9 412531
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| 240 |
1 |
0 |
|a Services marketing. Concepts, strategies, & cases.
|l Español
|
| 245 |
1 |
0 |
|a Marketing de servicios :
|b conceptos , estrategias y casos /
|c K. Douglas Hoffman.
|
| 250 |
|
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|a Cuarta edición.
|
| 260 |
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|a México D.F. :
|b Cengage Learning,
|c 2012, 2012.
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| 300 |
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|a 443 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 500 |
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|a Traducción de: Services marketing. Concepts, strategies, & cases. Fourth edition.
|
| 504 |
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|a Incluye notas bibliográficas e índice.
|
| 650 |
|
7 |
|a Mercadotecnia de servicios
|9 365025
|
| 650 |
|
4 |
|a Servicios al cliente.
|
| 700 |
1 |
|
|a Bateson, John E. G.
|9 412532
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| 901 |
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| 596 |
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| 999 |
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|c 285456
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