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|a (Sirsi) SBUV027892
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|a lc
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|a HD9980.5
|b G76
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4 |
|a 658.8
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| 100 |
1 |
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|a Grönroos, Christian,
|d 1947-
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| 245 |
1 |
0 |
|a Marketing y gestion de servicios
|b : la gestion de los momentos de la verdad y la competencia en los servicios
|c / prólogos, Philip Kotler y Jan Carlzon ; tr., Rafael Felipe Ramírez León, Juan Manuel Criado Fernández..
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| 260 |
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|a Madrid
|b : Díaz de Santos,
|c c1994.
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| 300 |
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|a xx, 291 p.
|c ; 24 cm.
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| 500 |
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|a Bibliografía: p. 271-283.
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| 534 |
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|a Service management and marketing: Managing the moments of truth in service competition
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| 650 |
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4 |
|a Industrias de servicios.
|9 356874
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| 650 |
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4 |
|a Mercadotecnia.
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| 650 |
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4 |
|a Servicios al cliente.
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| 596 |
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|a 64
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| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 68007
|d 68007
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