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1 |
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|a Rapp, Stan
|
| 245 |
1 |
3 |
|a El nuevo maximarketing
|b : guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información
|c / Stan Rapp, Thomas L. Collins ; tr. de Roberto A. Haas.
|
| 260 |
|
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|a México
|b : McGraw-Hill,
|c c1996.
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| 300 |
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|a xxi, 352 p.
|b : il.c; 24 cm.
|
| 504 |
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|a Notas bibliográficas: p. 337-342
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| 500 |
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|a Traducción de: The new maximarketing.
|b The classic guide to transforming your advertising, promotion, and marketing strategy for The Information Economy.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 650 |
|
4 |
|a Publicidad.
|
| 650 |
|
4 |
|a Promoción de ventas.
|
| 700 |
1 |
2 |
|a Collins, Thomas L.
|
| 902 |
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|a DBUV
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| 596 |
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|a 14 21 27 63 64 72
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| 942 |
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