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| LEADER |
00000cam a2200000Ia 4500 |
| 003 |
UV# |
| 005 |
20211018174422.0 |
| 008 |
000905s1998 mx a 000 0 spa d |
| 999 |
|
|
|c 81481
|d 81481
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| 020 |
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|a 9701701127
|
| 040 |
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|a OCLC
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| 050 |
|
4 |
|a HF5415.126
|b S52
|
| 100 |
1 |
|
|a Shaver, Dick
|9 408367
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| 245 |
1 |
3 |
|a El siguiente paso en mercadotecnia directa :
|b cómo usar bases de datos orientándolas al consumidor /
|c Dick Shaver ; tr. Jorge Alberto Velázquez Arellano.
|
| 260 |
|
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|a México :
|b Prentice Hall,
|c c1998.
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| 300 |
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|a xiv, 482 p. :
|b il. ;
|c 24 cm.
|
| 336 |
|
|
|2 rdacontent
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| 337 |
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|2 rdamedia
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| 338 |
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|2 rdacarrier
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| 534 |
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|a Traducción de: The next step in database marketing.
|
| 650 |
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4 |
|a Mercadotecnia directa.
|9 358032
|
| 901 |
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|a Z0
|b UV#
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| 902 |
|
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|a DBUV
|
| 942 |
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|c LIBRO
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