The executive's guide to enterprise social media strategy: how social networks are radically transforming your business

An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporationsUsing straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business le...

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Detalles Bibliográficos
Autores principales: Barlow, Mike, Thomas, David B
Lenguaje:eng
Publicado: John Wiley & Sons 2010
Materias:
Computing and Computers
Acceso en línea:http://cds.cern.ch/record/1413925
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author Barlow, Mike
Thomas, David B
author_facet Barlow, Mike
Thomas, David B
author_sort Barlow, Mike
collection CERN
description An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporationsUsing straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies.High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategiesDescribes the actual processes, organizational structures, and technology pl
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institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2010
publisher John Wiley & Sons
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spelling cern-14139252021-04-22T00:41:25Zhttp://cds.cern.ch/record/1413925engBarlow, MikeThomas, David BThe executive's guide to enterprise social media strategy: how social networks are radically transforming your businessComputing and ComputersAn actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporationsUsing straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies.High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategiesDescribes the actual processes, organizational structures, and technology plJohn Wiley & Sonsoai:cds.cern.ch:14139252010
spellingShingle Computing and Computers
Barlow, Mike
Thomas, David B
The executive's guide to enterprise social media strategy: how social networks are radically transforming your business
title The executive's guide to enterprise social media strategy: how social networks are radically transforming your business
title_full The executive's guide to enterprise social media strategy: how social networks are radically transforming your business
title_fullStr The executive's guide to enterprise social media strategy: how social networks are radically transforming your business
title_full_unstemmed The executive's guide to enterprise social media strategy: how social networks are radically transforming your business
title_short The executive's guide to enterprise social media strategy: how social networks are radically transforming your business
title_sort executive's guide to enterprise social media strategy: how social networks are radically transforming your business
topic Computing and Computers
url http://cds.cern.ch/record/1413925
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AT thomasdavidb theexecutivesguidetoenterprisesocialmediastrategyhowsocialnetworksareradicallytransformingyourbusiness
AT barlowmike executivesguidetoenterprisesocialmediastrategyhowsocialnetworksareradicallytransformingyourbusiness
AT thomasdavidb executivesguidetoenterprisesocialmediastrategyhowsocialnetworksareradicallytransformingyourbusiness

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