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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further...
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| Lenguaje: | eng |
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John Wiley & Sons
2011
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| Acceso en línea: | http://cds.cern.ch/record/1437452 |