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Persuasive Recommender Systems: Conceptual Background and Implications
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understandi...
| Autores principales: | , , |
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| Lenguaje: | eng |
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Springer
2013
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| Acceso en línea: | https://dx.doi.org/10.1007/978-1-4614-4702-3 http://cds.cern.ch/record/1500231 |