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Managing Green Business Model Transformations

Environmental sustainability creates both tremendous business opportunities and formidable threats to established companies across virtually all industry sectors. Yet many companies tackle the issue in a superficial or passive way through increased environmental reporting, the use of “greenspeak” in...

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Detalles Bibliográficos
Autor principal: Sommer, Axel
Lenguaje:eng
Publicado: Springer 2012
Materias:
Acceso en línea:https://dx.doi.org/10.1007/978-3-642-28848-7
http://cds.cern.ch/record/1501826