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Knowledge Perspectives of New Product Development: A Comparative Approach
New Product Development (NPD) is about the ideation, formulation, and implementation of new and superior solutions in the market. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks tha...
| Autores principales: | , , |
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| Lenguaje: | eng |
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Springer
2012
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| Acceso en línea: | https://dx.doi.org/10.1007/978-1-4614-0248-0 http://cds.cern.ch/record/1503697 |