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Generating breakthrough new product ideas: feeding the innovation funnel

Senior executives are experiencing a shortage of game-changing ideas that drive growth. This book explains how to feed the innovation funnel with a steady stream of breakthrough new product ideas, providing numerous examples of the methods, approaches and techniques used by leading companies such as...

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Detalles Bibliográficos
Autores principales: Cooper, Robert, Edgett, Scott J
Lenguaje:eng
Publicado: Product Development Institute 2007
Acceso en línea:http://cds.cern.ch/record/1538557