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Generating breakthrough new product ideas: feeding the innovation funnel
Senior executives are experiencing a shortage of game-changing ideas that drive growth. This book explains how to feed the innovation funnel with a steady stream of breakthrough new product ideas, providing numerous examples of the methods, approaches and techniques used by leading companies such as...
| Autores principales: | , |
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| Lenguaje: | eng |
| Publicado: |
Product Development Institute
2007
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| Acceso en línea: | http://cds.cern.ch/record/1538557 |