Cargando…
Electronic business and marketing: new trends on its process and applications
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic con...
| Autores principales: | , |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Springer
2013
|
| Materias: | |
| Acceso en línea: | https://dx.doi.org/10.1007/978-3-642-37932-1 http://cds.cern.ch/record/1552026 |