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Crossing the chasm: marketing and selling disruptive products to mainstream customers

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, earl...

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Detalles Bibliográficos
Autor principal: Moore, Geoffrey A.
Lenguaje:eng
Publicado: HarperBusiness 2014
Acceso en línea:http://cds.cern.ch/record/2032197