Cargando…
Crossing the chasm: marketing and selling disruptive products to mainstream customers
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, earl...
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
HarperBusiness
2014
|
| Acceso en línea: | http://cds.cern.ch/record/2032197 |