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Mathematical models in marketing: a collection of abstracts
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they ar...
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| Lenguaje: | eng |
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Springer
1976
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| Acceso en línea: | https://dx.doi.org/10.1007/978-3-642-51565-1 http://cds.cern.ch/record/2146589 |