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Unrelenting innovation: how to build a culture for market dominance
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he...
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| Lenguaje: | eng |
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Jossey-Bass
2012
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| Acceso en línea: | http://cds.cern.ch/record/2659791 |