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The seven success factors of social business strategy
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serio...
| Autores principales: | , |
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| Lenguaje: | eng |
| Publicado: |
John Wiley & Sons
2013
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| Acceso en línea: | http://cds.cern.ch/record/2659830 |