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Trust in communication management
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political com...
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| Lenguaje: | eng |
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Peter Lang
2016
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| Acceso en línea: | http://cds.cern.ch/record/2662251 |