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Business planning and market strategy

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, s...

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Detalles Bibliográficos
Autor principal: Valentin, EK
Lenguaje:eng
Publicado: Sage Publications 2014
Materias:
Acceso en línea:http://cds.cern.ch/record/2662402