Brand equity: defining, measuring and managing brand equity

Detalles Bibliográficos
Autores principales: Guzman, Francisco, Veloutsou, Cleopatra, Pappu, Ravi
Lenguaje:eng
Publicado: Emerald Publishing 2017
Materias:
Information Transfer and Management
Acceso en línea:http://cds.cern.ch/record/2663038

Internet

http://cds.cern.ch/record/2663038

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