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Brand equity: defining, measuring and managing brand equity
| Autores principales: | , , |
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| Lenguaje: | eng |
| Publicado: |
Emerald Publishing
2017
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2663038 |
| _version_ | 1780961696017285120 |
|---|---|
| author | Guzman, Francisco Veloutsou, Cleopatra Pappu, Ravi |
| author_facet | Guzman, Francisco Veloutsou, Cleopatra Pappu, Ravi |
| author_sort | Guzman, Francisco |
| collection | CERN |
| id | cern-2663038 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2017 |
| publisher | Emerald Publishing |
| record_format | invenio |
| spelling | cern-26630382021-04-21T18:31:01Zhttp://cds.cern.ch/record/2663038engGuzman, FranciscoVeloutsou, CleopatraPappu, RaviBrand equity: defining, measuring and managing brand equityInformation Transfer and ManagementEmerald Publishingoai:cds.cern.ch:26630382017 |
| spellingShingle | Information Transfer and Management Guzman, Francisco Veloutsou, Cleopatra Pappu, Ravi Brand equity: defining, measuring and managing brand equity |
| title | Brand equity: defining, measuring and managing brand equity |
| title_full | Brand equity: defining, measuring and managing brand equity |
| title_fullStr | Brand equity: defining, measuring and managing brand equity |
| title_full_unstemmed | Brand equity: defining, measuring and managing brand equity |
| title_short | Brand equity: defining, measuring and managing brand equity |
| title_sort | brand equity: defining, measuring and managing brand equity |
| topic | Information Transfer and Management |
| url | http://cds.cern.ch/record/2663038 |
| work_keys_str_mv | AT guzmanfrancisco brandequitydefiningmeasuringandmanagingbrandequity AT veloutsoucleopatra brandequitydefiningmeasuringandmanagingbrandequity AT pappuravi brandequitydefiningmeasuringandmanagingbrandequity |