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Seizing the white space: business model innovation for growth and renewal

Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies t...

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Detalles Bibliográficos
Autores principales: Johnson, Mark W, Lafley, AG
Lenguaje:eng
Publicado: Harvard Business Review Press 2010
Materias:
Acceso en línea:http://cds.cern.ch/record/2663736