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Seizing the white space: business model innovation for growth and renewal
Business model innovation is the key to unlocking transformational growthbut few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies t...
Autores principales: | Johnson, Mark W, Lafley, AG |
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Lenguaje: | eng |
Publicado: |
Harvard Business Review Press
2010
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Materias: | |
Acceso en línea: | http://cds.cern.ch/record/2663736 |
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