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Getting to plan B: breaking through to a better business model
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real ti...
| Autores principales: | , |
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| Lenguaje: | eng |
| Publicado: |
Harvard Business Review Press
2009
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| Acceso en línea: | http://cds.cern.ch/record/2663738 |