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Copycats: how smart companies use imitation to gain a strategic edge
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar chall...
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| Lenguaje: | eng |
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Harvard Business Review Press
2010
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| Acceso en línea: | http://cds.cern.ch/record/2663739 |