Cargando…
Winning in emerging markets: a road map for strategy and execution
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new marketsand then quickly gaining a competitive edge in those...
| Autores principales: | , |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Harvard Business Review Press
2010
|
| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2663741 |