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The other side of innovation: solving the execution challenge

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements. That's because “ideating" is energizing and glamorous. By contrast, execution...

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Detalles Bibliográficos
Autores principales: Govindarajan, Vijay, Trimble, Chris
Lenguaje:eng
Publicado: Harvard Business Review Press 2010
Materias:
Acceso en línea:http://cds.cern.ch/record/2663754