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Beyond the core: expand your market without abandoning your roots

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient ne...

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Detalles Bibliográficos
Autor principal: Zook, Chris
Lenguaje:eng
Publicado: Harvard Business Review Press 2003
Materias:
Acceso en línea:http://cds.cern.ch/record/2663756