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Influence and persuasion

This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte

Detalles Bibliográficos
Autores principales: Morgan, Nick, Cialdini, Robert B, Hill, Linda A, Duarte, Nancy
Lenguaje:eng
Publicado: Harvard business review press 2017
Materias:
Acceso en línea:http://cds.cern.ch/record/2681946