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Influence and persuasion
This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte
Autores principales: | , , , |
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Lenguaje: | eng |
Publicado: |
Harvard business review press
2017
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Materias: | |
Acceso en línea: | http://cds.cern.ch/record/2681946 |