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Innovation management: strategies, concepts and tools for growth and profit
Successful innovation - the key to competitive growth and profit - rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten...
| Autores principales: | , |
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| Lenguaje: | eng |
| Publicado: |
SAGE Publications
2007
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| Acceso en línea: | http://cds.cern.ch/record/2699070 |