Communicating ATLAS – Reaching new audiences

A core objective of the ATLAS Collaboration is the communication of the status and achievements of the ATLAS Experiment. ATLAS has tailored its communication strategy to match an ever-changing media landscape, producing content that effectively targets key audiences effectively across multiple platf...

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Detalles Bibliográficos
Autor principal: Anthony-Kittelsen, Katarina-Amelia
Lenguaje:eng
Publicado: 2020
Materias:
Acceso en línea:http://cds.cern.ch/record/2725624
Descripción
Sumario:A core objective of the ATLAS Collaboration is the communication of the status and achievements of the ATLAS Experiment. ATLAS has tailored its communication strategy to match an ever-changing media landscape, producing content that effectively targets key audiences effectively across multiple platforms. The most recent additions and improvements to ATLAS communications strategy are explored, the effect on user experience is evaluated, and best practices are shared.