Cargando…
Creative business: achieving your goals through creative thinking and action
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success...
| Autores principales: | , |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Palgrave Macmillan
2003
|
| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2756908 |