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Raising the corporate umbrella: corporate communications in the twenty-first century
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communication...
| Autores principales: | , |
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| Lenguaje: | eng |
| Publicado: |
Palgrave Macmillan
2001
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2761299 |