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The knowledge of the smes in Xalapa (México) about the community manager
This article presents findings from a research project entitled “Evaluation of the Community Manager in the Digital Marketing Practices of Small and Medium-Sized Businesses in Xalapa, Veracruz.” Drawing on theories of digital marketing and the role of community managers by authors such as Manuel Mor...
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| Formato: | Online Artículo |
| Lenguaje: | spa |
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Universidad Veracruzana
2019
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| Acceso en línea: | https://balaju.uv.mx/index.php/balaju/article/view/2561 https://dx.doi.org/10.25009/blj.v0i9.2561 |