Marketing strategies in times of Covid-19 in companies in the Mexican southeast

The changes in the environment are a strong challenge that makes take a decision necessary in this year of 2020. The situation about Pandemic COVID-19 affected all sectors in a historic event that puts the operation of many companies in the world at risk, in an important way, strategic marketing pro...

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Detalles Bibliográficos
Autores principales: Zetina Pérez, Carlos David, Juárez Solís, Sandra, Alvarado García, Leidy Cristhel
Formato: Online Artículo
Lenguaje:spa
Publicado: Universidad Veracruzana 2021
Materias:
Marketing Mix
Empresas
Covid
Estrategias
Tendencias
Companies
Strategies
Trends
Acceso en línea:https://is.uv.mx/index.php/IS/article/view/2702
https://dx.doi.org/10.25009/is.v0i12.2702

Internet

https://is.uv.mx/index.php/IS/article/view/2702
https://dx.doi.org/10.25009/is.v0i12.2702

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