Marketing strategies in times of Covid-19 in companies in the Mexican southeast

The changes in the environment are a strong challenge that makes take a decision necessary in this year of 2020. The situation about Pandemic COVID-19 affected all sectors in a historic event that puts the operation of many companies in the world at risk, in an important way, strategic marketing provides the direction to face the changes and helps to know the strategies focused from the Marketing Mix. The study carried out 26 interviews with entrepreneurs from urban and rural areas in Situ, in addition a Likert-type questionnaire was applied to 38 companies, all with the purpose of making a description of the affectation and the main strategies, concluding that certain types of business and in rural areas the impact was less, with the market being the most helpful Marketing Mix strategy.