Use of ICT as strategies for introducing new markets: South Korea case

This paper presents South Korea as an object of study because it is an avant-garde country in technological and digital development, and because of the impact that these technologies have caused in the business world, since being a market that uses high digital standards, it is extremely important t...

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Detalles Bibliográficos
Autores principales: Altamirano Vásquez, Margarita, Ojeda Farías, Lizeth Silvia, Rueda Gómez, María Guadalupe
Formato: Online Artículo
Lenguaje:spa
Publicado: Universidad Veracruzana 2021
Materias:
South Korea
Marketing
Strategies
Market Entry
ICT
Corea del Sur
Estrategias
Entrada a mercados
TIC
Acceso en línea:https://is.uv.mx/index.php/IS/article/view/2710
https://dx.doi.org/10.25009/is.v0i12.2710

Internet

https://is.uv.mx/index.php/IS/article/view/2710
https://dx.doi.org/10.25009/is.v0i12.2710

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