Influence of social networks in the academic life of marketing students in a Mexican university

The objective is to analyze the impact of social networks on students of a marketing degree at a public university in the state of Tabasco, identifying the factors that influence their academic life. The research has a quantitative approach, with a descriptive scope, and a non-experimental design; the unit of analysis was 2018 active students, through a survey on the Google Forms platform, to know the frequency, they give to the use of social networks and if it is used during their class hours. The results mention that social networks do have an impact on their school life and that the hours they spend surfing on social networks influence their academic life. It is concluded that social networks have a negative impact on students, showing a dependence on them that affects their school performance.