Marketing services in public libraries: a tool which is used?

THE USE AND APPLICATION OF THE MARKETING MANAGEMENT PHILOSOPHY. THE METHOD IS BASED ON A DESCRIPTIVE RESEARCH WHICH TYPIFIED LIBRARIES AND ALLOWED MAKING THEIR DIAGNOSIS AND PROFILE IN ORDER TO ANALYZE EACH MARKETING ELEMENT. MARKETING INFORMATION SERVICE, USER STUDIES, COMMUNICATION AND THE USE OF...

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Detalles Bibliográficos
Autores principales: TÉLLEZ, LUÍS ROBERTO, VALLEJO SIERRA, RUTH HELENA
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2008
Materias:
PUBLIC LIBRARIES
MARKETING LIBRARY SERVICES
MARKETING STRATEGIC PLANNING
BIBLIOTECAS PÚBLICAS
MERCADEO DE SERVICIOS DE INFORMACIÓN
PLANEACIÓN ESTRATÉGICA DE MERCADEO
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/16928
https://dx.doi.org/10.22201/iibi.0187358xp.2008.45.16928

Internet

http://rev-ib.unam.mx/ib/index.php/ib/article/view/16928
https://dx.doi.org/10.22201/iibi.0187358xp.2008.45.16928

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