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Marketing services in public libraries: a tool which is used?
THE USE AND APPLICATION OF THE MARKETING MANAGEMENT PHILOSOPHY. THE METHOD IS BASED ON A DESCRIPTIVE RESEARCH WHICH TYPIFIED LIBRARIES AND ALLOWED MAKING THEIR DIAGNOSIS AND PROFILE IN ORDER TO ANALYZE EACH MARKETING ELEMENT. MARKETING INFORMATION SERVICE, USER STUDIES, COMMUNICATION AND THE USE OF...
| Autores principales: | , |
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| Formato: | Online Artículo |
| Lenguaje: | spa |
| Publicado: |
Instituto de Investigaciones Bibliotecológicas y de la Información
2008
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| Materias: | |
| Acceso en línea: | http://rev-ib.unam.mx/ib/index.php/ib/article/view/16928 https://dx.doi.org/10.22201/iibi.0187358xp.2008.45.16928 |