Caricamento...
Marketing services in public libraries: a tool which is used?
THE USE AND APPLICATION OF THE MARKETING MANAGEMENT PHILOSOPHY. THE METHOD IS BASED ON A DESCRIPTIVE RESEARCH WHICH TYPIFIED LIBRARIES AND ALLOWED MAKING THEIR DIAGNOSIS AND PROFILE IN ORDER TO ANALYZE EACH MARKETING ELEMENT. MARKETING INFORMATION SERVICE, USER STUDIES, COMMUNICATION AND THE USE OF...
Autori principali: | TÉLLEZ, LUÍS ROBERTO, VALLEJO SIERRA, RUTH HELENA |
---|---|
Natura: | Online Articolo |
Lingua: | spa |
Pubblicazione: |
Instituto de Investigaciones Bibliotecológicas y de la Información
2008
|
Soggetti: | |
Accesso online: | http://rev-ib.unam.mx/ib/index.php/ib/article/view/16928 https://dx.doi.org/10.22201/iibi.0187358xp.2008.45.16928 |
Documenti analoghi
-
Procreative consciousness in a global market: gay men's paths to surrogacy in the USA
di: Smietana, Marcin
Pubblicazione: (2019) -
A limited market: the recruitment of gay men as surrogacy clients by the infertility industry in the USA
di: Jacobson, Heather
Pubblicazione: (2018) -
TiO(2) suppliers face disappointing demand & find it hard to raise prices
Pubblicazione: (2003) -
Zumos cítricos : tendencias y perpectivas de la producción mundial y del mercado internacional
Pubblicazione: (1989) -
Medical Library Association
Pubblicazione: (1937)