Marketing services in public libraries: a tool which is used?

THE USE AND APPLICATION OF THE MARKETING MANAGEMENT PHILOSOPHY. THE METHOD IS BASED ON A DESCRIPTIVE RESEARCH WHICH TYPIFIED LIBRARIES AND ALLOWED MAKING THEIR DIAGNOSIS AND PROFILE IN ORDER TO ANALYZE EACH MARKETING ELEMENT. MARKETING INFORMATION SERVICE, USER STUDIES, COMMUNICATION AND THE USE OF...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: TÉLLEZ, LUÍS ROBERTO, VALLEJO SIERRA, RUTH HELENA
Fformat: Online Erthygl
Iaith:spa
Cyhoeddwyd: Instituto de Investigaciones Bibliotecológicas y de la Información 2008
Pynciau:
PUBLIC LIBRARIES
MARKETING LIBRARY SERVICES
MARKETING STRATEGIC PLANNING
BIBLIOTECAS PÚBLICAS
MERCADEO DE SERVICIOS DE INFORMACIÓN
PLANEACIÓN ESTRATÉGICA DE MERCADEO
Mynediad Ar-lein:http://rev-ib.unam.mx/ib/index.php/ib/article/view/16928
https://dx.doi.org/10.22201/iibi.0187358xp.2008.45.16928

Rhyngrwyd

http://rev-ib.unam.mx/ib/index.php/ib/article/view/16928
https://dx.doi.org/10.22201/iibi.0187358xp.2008.45.16928

Eitemau Tebyg