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Marketing services in public libraries: a tool which is used?
THE USE AND APPLICATION OF THE MARKETING MANAGEMENT PHILOSOPHY. THE METHOD IS BASED ON A DESCRIPTIVE RESEARCH WHICH TYPIFIED LIBRARIES AND ALLOWED MAKING THEIR DIAGNOSIS AND PROFILE IN ORDER TO ANALYZE EACH MARKETING ELEMENT. MARKETING INFORMATION SERVICE, USER STUDIES, COMMUNICATION AND THE USE OF...
Main Authors: | , |
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Format: | Online Article |
Language: | spa |
Published: |
Instituto de Investigaciones Bibliotecológicas y de la Información
2008
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Subjects: | |
Online Access: | http://rev-ib.unam.mx/ib/index.php/ib/article/view/16928 https://dx.doi.org/10.22201/iibi.0187358xp.2008.45.16928 |