Wordt geladen…
Marketing services in public libraries: a tool which is used?
THE USE AND APPLICATION OF THE MARKETING MANAGEMENT PHILOSOPHY. THE METHOD IS BASED ON A DESCRIPTIVE RESEARCH WHICH TYPIFIED LIBRARIES AND ALLOWED MAKING THEIR DIAGNOSIS AND PROFILE IN ORDER TO ANALYZE EACH MARKETING ELEMENT. MARKETING INFORMATION SERVICE, USER STUDIES, COMMUNICATION AND THE USE OF...
Hoofdauteurs: | , |
---|---|
Formaat: | Online Artikel |
Taal: | spa |
Gepubliceerd in: |
Instituto de Investigaciones Bibliotecológicas y de la Información
2008
|
Onderwerpen: | |
Online toegang: | http://rev-ib.unam.mx/ib/index.php/ib/article/view/16928 https://dx.doi.org/10.22201/iibi.0187358xp.2008.45.16928 |