Positioning of peruvian university libraries in mass media

The purpose of this work is to assess the profile of Peruvian university libraries in mass media. To this end, thirty-seven media outlets, including daily newspapers, magazines, wire services and radio stations providing regional and national coverage were monitored and/or examined. Over a period of...

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Detalles Bibliográficos
Autores principales: Estrada-Cuzcano, Alonso, Huaman-Huriarte, Roxana
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2011
Materias:
Bibliotecas universitarias
medios de comunicación masivos
Perú
publicidad
posicionamiento
redes sociales
Web 2.0
University libraries
mass media
Peru
social networks
advertising
positioning
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/24330
https://dx.doi.org/10.22201/iibi.0187358xp.2010.51.24330

Internet

http://rev-ib.unam.mx/ib/index.php/ib/article/view/24330
https://dx.doi.org/10.22201/iibi.0187358xp.2010.51.24330

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