Positioning of peruvian university libraries in mass media

The purpose of this work is to assess the profile of Peruvian university libraries in mass media. To this end, thirty-seven media outlets, including daily newspapers, magazines, wire services and radio stations providing regional and national coverage were monitored and/or examined. Over a period of...

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Detalles Bibliográficos
Autores principales: Estrada-Cuzcano, Alonso, Huaman-Huriarte, Roxana
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2011
Materias:
Bibliotecas universitarias
medios de comunicación masivos
Perú
publicidad
posicionamiento
redes sociales
Web 2.0
University libraries
mass media
Peru
social networks
advertising
positioning
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/24330
https://dx.doi.org/10.22201/iibi.0187358xp.2010.51.24330
Descripción
Sumario:The purpose of this work is to assess the profile of Peruvian university libraries in mass media. To this end, thirty-seven media outlets, including daily newspapers, magazines, wire services and radio stations providing regional and national coverage were monitored and/or examined. Over a period of three years, straight news stories, columns, feature articles, interviews and advertising referring to university-based libraries were tabulated, showing for the universe of 98 universities in the country a mere 43 mentions, despite the fact that many universities have institutional communications and media offices. These results suggest that currently little effort is being made to enhance or develop the positioning of university libraries.

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