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Social media as a tool to disseminate library contents. Case study of the JFK Library Twitter account

After describing the use of social media services (SMS) by JFK Library, we specifically study the use of the Twitter account @JFKsaid, created initially to commemorate the 50th anniversary of John F. Kennedy’s election as President of the United States of America. Our central research question asks...

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Detalles Bibliográficos
Autores principales: Franch, Pere, Yeste, Elena
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2017
Materias:
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/57822
https://dx.doi.org/10.22201/iibi.0187358xp.2017.72.57822