Re-dimensioning space and time: The uncertainty and challenges in society, information and marketing planning

This article aims to contextualize what postmodernity holds for society in terms of information and marketing planning. The information, which plays an essential role in development of marketing strategies, changes hand in hand with the environment. As such, if the environment is postmodern, the inf...

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Detalles Bibliográficos
Autores principales: Satur, Roberto Vilmar, Pinho Neto, Júlio Afonso Sá de, Duarte, Emeide Nóbrega
Formato: Online Artículo
Lenguaje:por
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2018
Materias:
Información
Sociedad Posmoderna
Espacio-tiempo
Incertidumbre
Marketing
Information
Postmodernity society
Uncertainty
Space-time
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/57942
https://dx.doi.org/10.22201/iibi.24488321xe.2018.77.57942

Internet

http://rev-ib.unam.mx/ib/index.php/ib/article/view/57942
https://dx.doi.org/10.22201/iibi.24488321xe.2018.77.57942

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