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Re-dimensioning space and time: The uncertainty and challenges in society, information and marketing planning
This article aims to contextualize what postmodernity holds for society in terms of information and marketing planning. The information, which plays an essential role in development of marketing strategies, changes hand in hand with the environment. As such, if the environment is postmodern, the inf...
| Autores principales: | , , |
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| Formato: | Online Artículo |
| Lenguaje: | por |
| Publicado: |
Instituto de Investigaciones Bibliotecológicas y de la Información
2018
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| Materias: | |
| Acceso en línea: | http://rev-ib.unam.mx/ib/index.php/ib/article/view/57942 https://dx.doi.org/10.22201/iibi.24488321xe.2018.77.57942 |