Communication Strategies of Literary Publishing Houses in Spain

The study deals with the topic of editorial marketing and communication strategies carried out by literary publishing houses in Spain, and its main objectives are to serve as a basis for other studies related to the same area, to know the communication strategies of some literary publishing houses i...

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Detalles Bibliográficos
Autores principales: Gómez López, Almudena, Hellín Ortuño, Pedro Antonio
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2019
Materias:
Editorial Marketing
Communication Strategies
Literary Publishing Houses
Marketing Editorial
Estrategias de Comunicación
Editoriales Literarias
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/57982
https://dx.doi.org/10.22201/iibi.24488321xe.2019.80.57982

Internet

http://rev-ib.unam.mx/ib/index.php/ib/article/view/57982
https://dx.doi.org/10.22201/iibi.24488321xe.2019.80.57982

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